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Social Media Marketing

Job Description

Skills Required: Manage social media marketing campaigns and day-to-day activities of e-commerce websites, not limited to:

  • Develop relevant content topics to reach the company‚Äôs target customers.

  • Create, curate, and manage all published content (images, text).

  • Monitor, listen and respond to users in a "Social" way while cultivating leads and sales.

  • Conduct online advocacy and open a stream for cross-promotions.

  • Develop and expand community and/or influencer outreach efforts.

  • Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).

  • Design, create and manage promotions and Social ad campaigns.

  • Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.

  • Analyze key metrics and tweak strategy as needed.

  • Compile reports for management showing results (ROI).

  • Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.

  • Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.

  • Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.

  • Monitor trends in social media tools, applications, channels, design and strategy.

  • Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.

  • Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.

  • Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

Key Skill(s)

  • Social Media Marketing

Desired Requirements

  • Diploma / Bachelor Degree in Computers.

  • 2 to 4 year experience.

  • Experience in mailing lists, DND lists, newsletter platforms such as Aweber, constant contact etc.

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